RV 62 - Attribution 101
GTM Live
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How to Use Hybrid Attribution to Drive More Demand
A hybrid attribution framework means taking multiple inputs of data from different sources. Putting them together and then using those collected insights to make more informed strategy decisions. Most companies already have software based attribution in place, but they should continue to use that as a tool for measuring demand capture. If you're concerned about having too many fields on the forum Then you can use a data enrichment tool to be able to lower the number of fields there.
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