RV 62 - Attribution 101
GTM Live
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The Impact of Dark Social Channels on Sales
Dark social channels through the scale and maturity of the internet has created tons of different word-of-mouth channels. These types of places include social media platforms in a non-direct response format that could be linked in or tick-tock. 80% of revenue shown by attribution software comes from this if you look at your own data You'll get similar stuff dramatically over weighted to search paid and organic as well as direct traffic Due to the limitations of attribution software favoring what is it?
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