RV 62 - Attribution 101
GTM Live
00:00
How to Measure Demand Creation and Demand Capture
Almost every b2b company and people on here Have a form that's a declared intent conversion form. So all you'd have to do is just modify the form to add this question set up a new field in your marketing automation system. The last step then is to actually go out and visualize the results and be able to share that across both your own team and executives.
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