The Importance of Data in B2B Marketing

A key part of a b2b marketing leaders job right now is looking at all of the available Information and then being able to make good decisions based on that information. No matter what data you get it's valuable if you're getting people in there submitting like spam trash garbage, it’s probably coming from performance marketing or google ads optimized for max conversions. It's an indicator of how effective are you at creating your own demand using your own owned channels How much Organic market demands should be created through search and things like that where you don't create the demand But it's created elsewhere.