Episode 11: Eric Seufert on the future of mobile acquisition and gaming

No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and Eric Franchi to talk about all of this.

In this episode:

• AdExchanger on gaming spend declining
• SVB collapse and ad tech
• Uber offers self-serve for car-top ads
• Netflix building an ad server?

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

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