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Marketecture: Get Smart. Fast.
Episode 11: Eric Seufert on the future of mobile acquisition and gaming
Mar 17, 2023
48:31
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Quick takeaways
- The importance of targeted advertising and performance marketing for the growth of freemium apps and the negative impact of Apple's ATT policy on revenue and user acquisition efforts.
- The challenges of hyper casual games in the changing privacy environment, highlighting the need for strategic user acquisition and the delicate balance between virality and user retention.
Deep dives
Eric Zufert's journey with Mobile Dev Memo
Eric Zufert shares the history and evolution of Mobile Dev Memo, his blog turned newsletter that offers insights into the freemium business model and user acquisition strategies. He discusses the reasons behind starting the blog, the focus on profitable unit economics, and the importance of user acquisition in the freemium app model.
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