2min chapter

Marketecture: Get Smart. Fast. cover image

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

Marketecture: Get Smart. Fast.

CHAPTER

The Fake Ads Phenomenon

Fronci: This is just random output. It's like the meme. There was a meme going around or it was actually just facts that over time, the ads for a given game would get raunchier and raunchier. Fronci: I am trying to activate some impulse in your lizard brain that causes you to click. "There are a lot of machine learning engineers who wear braids"

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode