Marketecture: Get Smart. Fast. cover image

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

Marketecture: Get Smart. Fast.

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The Fake Ads Phenomenon

Fronci: This is just random output. It's like the meme. There was a meme going around or it was actually just facts that over time, the ads for a given game would get raunchier and raunchier. Fronci: I am trying to activate some impulse in your lizard brain that causes you to click. "There are a lot of machine learning engineers who wear braids"

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