Marketecture: Get Smart. Fast. cover image

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

Marketecture: Get Smart. Fast.

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Is Netflix a Strategic Aquisition of Adtech?

Netflix could acquire anything that they wanted across a Loom Escape. There's not too many people to buy if you're looking for publisher side video ad serving. Netflix believes it at a target that this is tech company and should build its own tech. But there's really no good reason to their advertising needs are probably going to be pretty simple.

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