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Episode 11: Eric Seufert on the future of mobile acquisition and gaming
Marketecture: Get Smart. Fast.
Did Facebook Collect Large Volumes of User Data to Use in Targeted Ads?
Facebook collects large amounts of user data to use in targeted advertising. Do we all agree that that is true? I think that's true. Did that provide benefit to their advertising business? Now I would say yes. Does ATT prevent Facebook from collecting that data? If it didn't accomplish that, why would they even do it? And so I would attribute that to AEO.
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