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Episode 11: Eric Seufert on the future of mobile acquisition and gaming
Marketecture: Get Smart. Fast.
Introduction
Eric Zufert is one of the most well-known and respected analysts in the mobile world. He writes a book called Free Me in Economics about how to make freemium apps profitable. His advice: Virality can actually be corrosive, right? Because it's not under your control by definition. If you don't continue to do the user acquisition, your game will eventually die.
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