Marketecture: Get Smart. Fast. cover image

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

Marketecture: Get Smart. Fast.

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Mobile Gaming Ads

This is an area where we're not extremely deep in or focused on. It just seems to me like a category that has yet really been embraced from an ads perspective. So it's somewhat compounding to me. I think there's an area that we've got a couple of companies in the portfolio that are like picks and shovels for, I'll add serving so on and so forth. But it seems like a space that is just a little bit tough just because the investment hasn't yet been there relative to other spaces.

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