AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Episode 11: Eric Seufert on the future of mobile acquisition and gaming
Marketecture: Get Smart. Fast.
Agamemnon Cash Flow Projection Tool
Eric Schmidt started a company called Agamemnon and it was like an analytics platform for mobile advertising teams. It did like cash flow projections, used cohort aggregates to sort of project out revenues. He later got acquired by a mobile gaming company and he was building a platform to automate UA or to automate a lot of it. And what we realized was the, the true bottleneck was creative. We were spending so much money on UA for this one game, right? I think we spent $80 million in 2018 on one game, UA for one game. That's correct cargo with a, with a C. It is a, a shopping app. Yeah. I'm also in monetizer
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode