Episode 11: Eric Seufert on the future of mobile acquisition and gaming
Marketecture: Get Smart. Fast.
00:00
Agamemnon Cash Flow Projection Tool
Eric Schmidt started a company called Agamemnon and it was like an analytics platform for mobile advertising teams. It did like cash flow projections, used cohort aggregates to sort of project out revenues. He later got acquired by a mobile gaming company and he was building a platform to automate UA or to automate a lot of it. And what we realized was the, the true bottleneck was creative. We were spending so much money on UA for this one game, right? I think we spent $80 million in 2018 on one game, UA for one game. That's correct cargo with a, with a C. It is a, a shopping app. Yeah. I'm also in monetizer
Transcript
Play full episode
