Episode 11: Eric Seufert on the future of mobile acquisition and gaming
Marketecture: Get Smart. Fast.
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What Happens When Targeted Ads Are Degraded?
John MacIntosh: It's not death of everything. It's death of the things that were very, very dependent on those pathways to the market. He says ATT is just ahead of this wave of restrictions that are inevitable and were inevitable prior to ATT being launched or announced. MacIntosh believes Facebook revenue hit from Apple privacy changes may take 7% to 9%.
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