Marketecture: Get Smart. Fast. cover image

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

Marketecture: Get Smart. Fast.

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Is This a Build or a Buy?

Twitter is looking to build its own ad tech. The company has been using a partner, but it seems like that may not be the path going forward. So what do we think? Is this a build or is this a buy because partner seems to have sort of served its purpose again and kick-starts new project.

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