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Episode 11: Eric Seufert on the future of mobile acquisition and gaming
Marketecture: Get Smart. Fast.
How to Grow Ad Revenue Versus Increased Ad Load
I wrote a piece a couple months ago. about Facebook's transition to the open graph and short form video. And I said, basically, there's four ways for any sort of ad platform to grow revenue. It should grow advertising revenue versus increased ad load, right? There are problems with that. You can increase share. The second is to increase reach. So just get more users into the product and keep ad load the same. Then there's the increase of value generated by ads. Those are things that use more of like an economic, econometric approach to measurement. To new formats that fit into the product experience without being very disruptive,. That if the value of these ads decreases,
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