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Episode 11: Eric Seufert on the future of mobile acquisition and gaming
Marketecture: Get Smart. Fast.
Is This a Digital Out of Home Moment?
Uber announced their self service portal for buying ads on the top of the cars. It's an interesting space because it's digital out of home, which has not been the most liquid market historically and is hard to measure. If you build the tools to achieve that measurement with the digital channels now, the good news is you can apply those everywhere. And I think there's a good reason to be optimistic about the state of digital advertising as that happens.
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