Next in Media How Instacart is trying to prove that retail media really drives incremental sales
Apr 25, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 5min
YouTube and Instacart: A Multi-Sided Marketplace
04:53 • 2min
Building Baskets With Instacart
07:04 • 2min
How to Manage Complexity in Retail Media
08:53 • 4min
How Instacart Is Different From Kroger in That It's Not a Retailer
12:49 • 2min
MIQ's Agnostic Approach to CTV Advertising
14:37 • 4min
Instacart's Growth in the Grocery Space
18:18 • 2min
How Staccart Is Using Rich Media to Promote New Products
19:54 • 2min
How to Balance Video and Consumer Experiences
22:17 • 2min
How Instacart Is Bringing More Fun and a Little More Interactivity to the Grocery Experience Online
23:50 • 3min
How to Measure Incrementality in Retail Media
26:56 • 3min
The Evolution of Retail Media
29:57 • 3min
The Future of Ad Units
33:19 • 5min