How to Manage Complexity in Retail Media

I want to come back to some of the points you made about the budgets and trying to tie different buckets together, which is always challenging. Can you talk about how you manage those kinds of complexities when you're working with the grocery business and the advertising business at the same time? I think that's an amazing kind of, um, problem space to work in and it's an area where Instacart can add a lot of value. And so we are actually able to feed all of that into not only the results that a consumer sees when they're searching for items on Instacart, but whether the ad is actually appropriate to serve at that given moment.