How Instacart is trying to prove that retail media really drives incremental sales
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Building Baskets With Instacart
I think we all aspire to build very engaging, positive ad experiences. But I love this idea that together we are building baskets. So Instacart by Nature and Retail Media by Nature will start lower in the funnel than somewhere like YouTube. And so a lot of the value that we've been working on building is finding those authentic discovery moments.
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