How to Measure Incrementality in Retail Media

Menton has been able to prove consistent double digit sales lift results for our sponsored products. We've done some case studies with Kellogg's and Applegate and several others who have actually gone to press with us about this increment, these incremental results. So that's been a really awesome endorsement of the efficacy of our platform. And then as we get further along on this journey with, you know, clean rooms and privacy safe data sharing and all of that good stuff will continue to deepen those relationships.