How Instacart is trying to prove that retail media really drives incremental sales
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How to Balance Video and Consumer Experiences
We look at novel cart ads. Is someone adding something to their basket that they've never added before? That's a really good indication that ads are actually driving in authentically new behavior. And so we do need to make sure that, you know, we're building an efficient shopping journey for the consumer. We don't want to distract them in every moment with a bunch of different ads and discovery moments.
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