
How Instacart is trying to prove that retail media really drives incremental sales
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Instacart's Growth in the Grocery Space
Instacart is expanding into some of those grocery adjacent categories. That's where you'll see additional, particularly fast growth because it's a newer area for us to focus on. But in general, we've we are really anchored in the grocery space and it does feel like fresh food and fresh produce is what kind of brings people onto the platform if they can have a great experience getting something quick and healthy and nutritious.
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