MIQ's Agnostic Approach to CTV Advertising

Mo Chugtai, Global Hybrid Advanced TV at MIQ to talk a little bit about programmatic CTV. What MIQ has done is built an agnostic foundation and that means we're not a single point solution. There's been this huge theme in the industry over the last decade plus of budget consolidation. We are able to really make an argument that this is a great place for a brand to put their dollars because those dollars will go further and they'll be able to measure the impact.