How Instacart is trying to prove that retail media really drives incremental sales
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YouTube and Instacart: A Multi-Sided Marketplace
I love that these... Both YouTube and Instacart are multi-sided marketplaces. So you're not trying to balance the interruption of an ad with the entertainment that the consumer gets. You are trying to generate purchases. And what I love about the Instacart space is, since this is an e-commerce platform, all of those incentives are actually aligned.
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