The Future of Ad Units

I mean, oh my gosh, what a fast moving space. I am so excited that this, you know, it runs the gamut again from what can we do to better personalize the ad experience? This is the type of stuff the generative AI is incredible at. The core capability is going to just touch everything across this industry and beyond this industry. In terms of actually interacting with generative AI and interacting with chatbots, like that is something we are also working, working on. It's still in its early days of what that actual interaction will look like when you're asking Instagram, what should I cook for dinner rather than here's the list of ingredients that was already