How Instacart is trying to prove that retail media really drives incremental sales
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The Evolution of Retail Media
Nuda brand, for example, LTV are just starting to propose and design these metrics that can be more standard across the industry. We don't have yet a single standard of what those metrics should be. I do think in parallel, we will see a lot of maturation of the, the industry around as so,. for example, the larger media agencies, budget consolidation trends like we talked about before.
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