How Instacart is trying to prove that retail media really drives incremental sales
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How Staccart Is Using Rich Media to Promote New Products
Staccart has launched two major new formats in the last year. One is shopable display ads and the other is shopable video ads. Shopables pair a rich media display ad with a shopable selection of products that appear directly below it. Staccart's sponsored products are incredibly effective, but they are kind of responsive to a specific user intent.
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