How Instacart Is Bringing More Fun and a Little More Interactivity to the Grocery Experience Online

I think it's still relatively early across the board. How often are brands right now coming to you with their own data, trying to match up and reach the reach consumers that they already have using clean rooms. And so we're just starting down that journey from more of a clean room perspective. We've really leaned into the power of our measurement to make sure that we're building that trust and doing so alongside our partners. You can definitely expect a whole lot more in that area in the coming months.