The Analytics Power Hour #199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace
7 snips
Aug 9, 2022 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 3min
The Path to Purchase
02:36 • 3min
M M Mr, Is It the Rage?
05:47 • 5min
Are You Using Multi-Task Attribution?
10:45 • 4min
The Output That We're Getting From an M M M and an Experiment
14:23 • 5min
Do You Understand a Diminishing Return Curve?
19:44 • 3min
Measurement and Experimentation Budgets
22:59 • 4min
How Do We Marry Na Design T With Time Series Analysis?
27:24 • 2min
How to Execute a Successful Platform Strategy?
29:21 • 4min
Mixed Modelling - What's the Best of Both Worlds?
33:24 • 5min
Y Two K - Eliminating Coball?
38:49 • 2min
The Conductor's Quiz - Do You Have a Choice?
40:40 • 4min
Do You End Up Getting After the Factor?
44:33 • 2min
Tiktok
47:00 • 2min
The Third Rail of Marketing - Branded Search
48:51 • 3min
An Over Cheever's Guide to Rest by Alane Chow
52:12 • 2min
Is This a Real Inter Level Book?
53:55 • 5min