Y Two K - Eliminating Coball?

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Ocahis, i think, i think coball does not feel right as being the right language to work. We can go back to y two k and say, yes, that is. So we now have a p l, dash one, b, j, c l, d, rex or e, a p l. I'm going to eliminate one, purely because i don't like how it's spelt m, which is d rex. Mayme on'l giggle it afterwards? Rex, all right, ye, me neither. And what a great intuition, man. That is correct. You can eliminate rex because you don’t like

Multi-touch attribution, media mix modeling, matched market testing. Are these the three Ms of marketing measurement (Egad! The alliteration continues!)? Seriously. What's with all the Ms here? Has anyone ever used experimentation to build a diminishing return curve for the impact of a media measurement technique based on how far along in the alphabet the letter of that technique is? Is "M" optimal?! Trust us. You will look back on this description after listening to this episode with John Wallace from LiftLab and find it… at least mildly amusing. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.