#199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace
The Analytics Power Hour
00:00
The Path to Purchase
For me it was, it was always a little bit of concern. No er how fancy and smart we get the augarithms to become, it's our input data that we're really always going to be worried about. And really, the path to purchase was the input data. It was also the path tod not purchase, right? In a well constructed m t a model, you need to look at the non converting media as much as the converting media. But yet, there is awfully aav valgarithms for for multitouch attribution.
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