How Do We Marry Na Design T With Time Series Analysis?

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Experimental design gives us a lot of robustness to when things don't go aspland john. We've embraced, how do we marry na design t with really time series analysis? And that's a differentiator, and it gives us a much better chance at getting the right results.

Multi-touch attribution, media mix modeling, matched market testing. Are these the three Ms of marketing measurement (Egad! The alliteration continues!)? Seriously. What's with all the Ms here? Has anyone ever used experimentation to build a diminishing return curve for the impact of a media measurement technique based on how far along in the alphabet the letter of that technique is? Is "M" optimal?! Trust us. You will look back on this description after listening to this episode with John Wallace from LiftLab and find it… at least mildly amusing. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.