#199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace
The Analytics Power Hour
00:00
Introduction
John wallace is the ceo of lift lab, a softwords service company focused on digital media spend optimization. He has his mba and decision science from george washington university. John worked with companies like williamson oma and norstrom, saxteth avenue, eddie bower express, wells fargo. And that became multi touch attribution.
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