#199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace
The Analytics Power Hour
00:00
Tiktok
Jult: If it's going to be ticktock or connected t v or something that a lot of brains aren't spending in yet, try to free up what you're freing up. Taked scale spend is cheaper media at this point in time than fron todo pre post analysis. The more specialized and nitch focused, the better. Jult: Let's go spending 20 or 30 % of the country and measure it without trying tripod cast, tri podcast advertising.
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