#199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace
The Analytics Power Hour
00:00
Do You End Up Getting After the Factor?
I've just never seen any marketing that makes revenue go down. It really becomes answering the economic question, did the last dollar that i spend cover its cost? And to your point, tem there's been a lot of examples where people have looked at misleading numbers and made some really inaccurate en decisions in that media.
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