Are You Using Multi-Task Attribution?

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John bcaus like you are working with lots of different companies. Are the marketers boughtin? Ye, they are. Is it's helpful. I haven't met an audience yet that argues, as, experiments are a bad idea. We have these two measurement approaches tied at the hip. And so where one ou not on, where one has precision, it's still going to be a point in time exercise. The experiment side of things, i don't know, maybe it goes back to eighth grade science class or something like that. Everyone likes a good experiment.

Multi-touch attribution, media mix modeling, matched market testing. Are these the three Ms of marketing measurement (Egad! The alliteration continues!)? Seriously. What's with all the Ms here? Has anyone ever used experimentation to build a diminishing return curve for the impact of a media measurement technique based on how far along in the alphabet the letter of that technique is? Is "M" optimal?! Trust us. You will look back on this description after listening to this episode with John Wallace from LiftLab and find it… at least mildly amusing. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.