#199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace
The Analytics Power Hour
00:00
Are You Using Multi-Task Attribution?
John bcaus like you are working with lots of different companies. Are the marketers boughtin? Ye, they are. Is it's helpful. I haven't met an audience yet that argues, as, experiments are a bad idea. We have these two measurement approaches tied at the hip. And so where one ou not on, where one has precision, it's still going to be a point in time exercise. The experiment side of things, i don't know, maybe it goes back to eighth grade science class or something like that. Everyone likes a good experiment.
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