#199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace
The Analytics Power Hour
00:00
Do You Understand a Diminishing Return Curve?
Marketing canva is turning diminishing return curves into icrementality and talk about, what was the incrementality of each of your channelsh spend last week. And so we don't have to show the curve itself or ask people to try to put a bunch of curves on the screen and interpret them. We're able to show them the typometrics that they're already familiar with, but powered by the advances n an understanding a curve.
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