Do You Understand a Diminishing Return Curve?

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Marketing canva is turning diminishing return curves into icrementality and talk about, what was the incrementality of each of your channelsh spend last week. And so we don't have to show the curve itself or ask people to try to put a bunch of curves on the screen and interpret them. We're able to show them the typometrics that they're already familiar with, but powered by the advances n an understanding a curve.

Multi-touch attribution, media mix modeling, matched market testing. Are these the three Ms of marketing measurement (Egad! The alliteration continues!)? Seriously. What's with all the Ms here? Has anyone ever used experimentation to build a diminishing return curve for the impact of a media measurement technique based on how far along in the alphabet the letter of that technique is? Is "M" optimal?! Trust us. You will look back on this description after listening to this episode with John Wallace from LiftLab and find it… at least mildly amusing. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.