Is This a Real Inter Level Book?

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John Defterios: I actually think season three has been my favorite season of his. Hetney crowhurst: No show would be complete without a huge thank you to our producer, who does so much behind the scenes. Olly alowd: i really enjoy and mess around with this little ton that uses some natural language programming itself for art. Michael develast cal heard? Did you see yersto tmo? Well, no, it ah. Jim stern will attest to the fact that i actually did do that as a last call and he went and tried it out.

Multi-touch attribution, media mix modeling, matched market testing. Are these the three Ms of marketing measurement (Egad! The alliteration continues!)? Seriously. What's with all the Ms here? Has anyone ever used experimentation to build a diminishing return curve for the impact of a media measurement technique based on how far along in the alphabet the letter of that technique is? Is "M" optimal?! Trust us. You will look back on this description after listening to this episode with John Wallace from LiftLab and find it… at least mildly amusing. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.