An Over Cheever's Guide to Rest by Alane Chow

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An over cheever's guide to rest, by alane chow. Pm: I find the comments on rest incredibly helpful. Rest as an investment in your future self is something that we actually don't piratize. Most of all, i think if you apply a trust constraint algorithm to that, tim, you might find something different.

Multi-touch attribution, media mix modeling, matched market testing. Are these the three Ms of marketing measurement (Egad! The alliteration continues!)? Seriously. What's with all the Ms here? Has anyone ever used experimentation to build a diminishing return curve for the impact of a media measurement technique based on how far along in the alphabet the letter of that technique is? Is "M" optimal?! Trust us. You will look back on this description after listening to this episode with John Wallace from LiftLab and find it… at least mildly amusing. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.