#199: Media Measurement Revisited: Matched Markets, Media Mix, and More with John Wallace
The Analytics Power Hour
00:00
M M Mr, Is It the Rage?
The way i think about measurement is not one tool. It's about a combination of tools and using the right tool for the specific question youre tring to answer. I just want critical thinking out there from marketers to say, this cannot be the way we want to do things. Yet we can't rely on an n-grade conversion platform like facebook who hasn't run into any problems with their conversions. Arne Jacoby: We're moving backwards because more and more channels, more and more devices have come out. The further you go up the level of sophistication and the scale the more likely it is that people will buy your product.
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