Call To Action

32: Decoded author Phil Barden with some unmissable insight for brand managers

5 snips
Mar 6, 2020
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Episode notes
1
Introduction
00:00 • 2min
2
How to Choose the Right Client or Agency Partner
02:23 • 1min
3
Phil's First Job and First Marketing Job
03:37 • 2min
4
The Importance of Communication in Marketing
05:39 • 3min
5
The Importance of Consistency in Marketing
09:07 • 5min
6
How My Time With United Biscuits Helped My Career
14:02 • 2min
7
The Importance of Understanding Consumer Behavior in Focus Groups
16:19 • 6min
8
The Importance of Behavior Change in Marketing
22:09 • 1min
9
The Power of Loss Aversion
23:38 • 4min
10
The Importance of Context in Decision Science
27:29 • 3min
11
The Importance of Having a Person in Your Copy
30:47 • 4min
12
The Importance of Understanding the Meaning of a Color
34:22 • 4min
13
The Importance of Price in Perception
38:13 • 2min
14
The Impact of Marketing Activities on the Bottom Line
40:30 • 3min
15
The Importance of Understanding Your Motivations
43:40 • 3min
16
The Role of Focus Groups in Marketing
46:19 • 3min
17
The Importance of Prayer for Imperfection
49:37 • 2min
18
The Differences Between B2C and B2B Decision Science
51:34 • 3min
19
The Importance of Facial Coding in Neuro Psychology
54:41 • 5min
20
The False Binaries of Emotional vs. Rational
59:17 • 2min
21
How to Choose a Degree Subject in Behavioral Science
01:00:52 • 2min
22
The Importance of Emotions
01:02:31 • 2min
23
How to Get a Call to Action
01:04:12 • 3min