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32: Decoded author Phil Barden with some unmissable insight for brand managers

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The Importance of Emotions

If you could banish one thing from the industry what would it be and why I would get well just to recap definitely the emotional versus rational it's unhelpful. Lisa Feldman Barrett how emotions are made is very interesting that's a go-to book for our listeners. Rory Sutherland's latest one we've I've said this on a previous episode but in case that hasn't been heard I would recommend the audio book version simply because Rory narrates it himself perfect as it involves Rory in a microphone there's a lot more said than's in the book excellent okay fantastic so thank you yeah couple.

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