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32: Decoded author Phil Barden with some unmissable insight for brand managers

Call To Action

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The Importance of Prayer for Imperfection

I'm doing my second mini NBA with Mark Ritzen at the moment and in brand management. He keeps reminding all of our all of the students to do a little prayer for imperfection right just remind us just to remind us I think he does it just to just to reduce the anxiety. Even just a bit of research is likely to be infinitely better than no research you don't have to. You know worry so much about something being perfect but allowing that space for a bit of luck or just imperfection as Mark said is important too. So yes there has to be some space for for that complete white space work.

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