Introduction

Gasp is the go-to podcast for anyone trying to make sense of marketing, advertising and beyond. We aim to capture our heroes and allies from the front line to have a chin wag with them. This week we catch up with Phil Barden one of the most brilliant minds in marketing. He spent 25 years client side at Unilever, Diagio and T-Mobile before taking over Decisions Science Consultancy Decode. The author of Decoded which delves deep into decision science he says it offers marketers an opportunity to leave La La Land behind. And what do you think? Are Macs or PCs better? Let us know on Twitter @GaspPundit