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32: Decoded author Phil Barden with some unmissable insight for brand managers

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The Importance of Communication in Marketing

I did a thin sandwich course, a business studies course And I was sponsored by United Biscuits and that involved three, six month placement. After graduation I then rejoined the company briefly in a marketing role. But then I quickly thereafter joined Unilever Where the brand manager was effectively managing director of the brand. That meant you had to have fingers in lots of different pies and really be responsible for the four, five or six P's depending on how you define it.

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