The Importance of Context in Decision Science

I didn't even realize that the vast majority of our vision is blurred and loses color saturation. So only two degrees is pin sharp. When you blur them, you just don't get that the new one is Tropicana any longer because they've dropped the distinctive assets such as the orange and the curved green logo which are still perceptible under peripheral vision. There's no point looking at it on your desk, because no one buys it off your desk. You see and decoded I've done that with the old and the new Tropicana packs and it's very clear.