The Importance of Understanding Your Motivations

We're huge fans of Stephen King's JWT planning guide which I think he originally penned in the early 60s. It would be so refreshing maybe we should do it take out a stand at one of the big marketing conferences and just have something big banner saying the principles haven't changed one bit. There could be some gold dust in here, rather than a knee jerk reaction of where it's 40 years old so we ignore it.