The Differences Between B2C and B2B Decision Science

Decode's decision science approach differs depending on whether a client is B2C or B2B. Key differences are the other goals that drive the individual so in a B2B context the goals tend to be more around what we call discipline and security. A B2B buyer needs need a precision they need control, logic and efficiency functionality. They need protection and reassurance in way that B2C customers don't necessarily but there are different goals.