The Importance of Understanding Consumer Behavior in Focus Groups

When researching focus groups often don't know the answer because of the context you're asking them in is so different to the context of say shopping. So a packaging redesign as you mentioned in your answer then is only really understood in the context of where that packaging appears Yeah, absolutely, but I think that's one of the key reasons I got into the whole decision and behavioral science area was because I'd always been innately curious about why people do Why people did things from a marketing point of view.