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32: Decoded author Phil Barden with some unmissable insight for brand managers

Call To Action

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How to Choose the Right Client or Agency Partner

Richard Schotten or Rory Sutherland? I love them both, they're brilliant. Who would you want on a five-aside team? Phil Collins or Phil Mitchell? Neither and you can't choose between the two because they're not binary so I'll have to save both Perfect Richard Schotten/Rory Sutherland. No Book or Facebook? Oh book, always Mac Vitties or Jacobs? Mac Vitts, I did a student placement with United Biscuits and I have fond memories of eating jaffa cakes straight off the production line Get them while they're fresh Absolutely right Right, famous Phil's, Phil Collins orPhil Mitchell? Phil Collins, I grew up loving Genesis

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