250 - How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote

The goal of B2B paid social ads should be to communicate a single idea to your audience, not to move them from "who is this company" to demo.  Companies waste millions of dollars every year by spending their budget on ads that fail to produce meaningful results because they don't tell the right story. In this episode, Chris gets super tactical on how to run effective campaigns that play to your greater strategy of telling your brand story, including:

How to craft your messaging

Tips for setting up your ad campaigns

And why you might want to make changes to your current campaigns